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Coffee Mate: Sinkhole


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We all know a bad cup of coffee can ruin a good morning. But can a cup of coffee be so good that it can save a bad morning? Well, if you ask COFFEE MATE, maybe. In the latest campaign for COFFEE MATE, Nestlé Canada and McCann Canada aren’t promising that a cup of rich and creamy coffee can cure the morning blues. Just that it certainly can’t hurt. Produced by Circle Productions, the campaign comedically presents less-than-ideal situations that could easily ruin a morning, like a family of raccoons moving into the dishwasher or a giant, mysterious sinkhole appearing overnight, and remedies them with the only viable solution – coffee. And while a regular cup clearly isn’t going to cut it, a rich and creamy cup of coffee, with COFFEE MATE, just might.
Credits Other credits

Account Management: Emily MacLaurin-King, Jill Simmonds, Claire Morand

Strategy: Aviva Frenkel and Michael Kates

Client: Nestlé Canada

Production Designer: Dillon McManamy

Line Producer: Erica Parks

Casting: Shasta Lutz (Jigsaw Casting)

Editor: Jackie Roda (Married to Giants)

Asst. Editor: Matthieu Belanger

Colour: Wade Odlum (Alter Ego)

Online: Wingman

Artists: James Andrews and Sean Douglas

Audio Ian Boddy, Vanya Drakul and Lauren Davies (Pirate Toronto)

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