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Top 6: March 31st 2021
Interactive
Warner Music: SaylistsTop 6: March 31st 2021
Warner Music and Rothco, part of Accenture Interactive, have teamed up to create ‘Saylists’, a collection of playlists launching exclusively on Apple Music, aimed at augmenting the speech therapy experience for young people through the power of music and technology. The custom-built Saylists feature tracks such as ‘Don’t Start Now’ by Dua Lipa for the ‘D’ Playlist, ‘Good As Hell’ by Lizzo for the ‘G’ Playlist and ‘Right Here, Right Now’ by Fatboy Slim for the ‘R’ Playlist. One in 12 children in the UK experience some form of Speech Sound Disorder (SSD). In the field of speech-language therapy, one of the most successful therapeutic strategies is the repetition of difficult syllables, words, and phrases1. Repetition can be tedious and draining for children, so Saylists are designed to add a fun and engaging element to that experience. Centred around commonly challenging speech sounds, ‘CH’, ‘D’, ‘F’, ‘G’, ‘K, ‘L’, ‘R’, ‘S’, ‘Z’, ‘T’, the English-language Saylists contain songs carefully curated by Warner Music for young people (though people of all ages can play them). Rothco, part of Accenture Interactive, developed an original algorithm that could analyse the lyrics of any song – looking for patterns of repetition typically used to train specific speech sounds. Using the algorithm, Apple Music conducted the data analysis of song lyrics, across the 70 million tracks in its catalogue to isolate songs with significant patterns of repetition. Finally,173 songs were chosen by Warner Music and speech and language therapist Anna Biavati-Smith to create the initial 10 ‘Saylists’.
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