London Advertising: Over 100 Million People Can't be Wrong

Like many people I have been following the media coverage and attitudes to the Astra Zeneca vaccine in Europe with an open-jaw e.g. 61% of people in France now think it is unsafe (YouGov 23 March). The fact certain Leaders questioned its efficacy without a shred of evidence and embarked on a stop-start, Okey-Kokey, roll-out has been a gift to the anti-vaxxers. This was brought home to me when my sister-in-law, who is 56 years and Head of Legal at a large Global Bank, was going to refuse the AZ jab on the basis “it was not safe”. Fortunately, I was able to persuade her that she was more likely to die of a blod clot without the vaccine and many more times likely to die of Covid as well as potentially give it to others – so she agreed to have one. I looked into the numbers and was staggered to discover that 114 million AZ jabs have already been given in over 90 countries and asked myself how could I persuade more people like her to agree to take it – and as I am an ad man – I decided to write the ad below and buy a home page takeover on City Am tomorrow. If my efforts get a just a few more vaccine-hesitant people to agree to take the AZ or any vaccine, it will be worth the investment I have made in booking the media for this.