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YoPRO: Every Millimetre Matters

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Developed by independent creative agency Emotive, YoPRO's latest campaign under the 'Fuel Your Journey' brand platform focuses on the idea that no matter how long the journey, every millimetre matters. While their journeys to Tokyo have been extra long for our Aussie athletes, the difference between success and failure can come down to the smallest margin. That’s why every millimetre matters. Millimeters made up of years of good habits. Every shot, point, game, jump, rep, triumph, miss, lap, day and choice they’ve made along the way. Including getting the right nutrition like YoPRO, with high protein and no added sugar to fuel their journey.
Credits Other credits

Head of Marketing: Blanca Carbonell

Senior Brand Manager: Xavier Gonzalez

Agency

CEO: Simon Joyce

Managing Partner & Head of Strategy: Michael Hogg

Business Director: Marshall Campbell

Production Designer: Ella Carey

Editor: Corey Farrell, Sam Gadsden

Colour & VFX: Blockhead

Colourist: Fergus Rotherham

Music company: BLUT Audio

Composer: Jakob Klotz

Music Supervisor: Michael Robb

Sound Design: Electric Sheep Music

Studio Manager: Rebecca Love-Williams

Content Distribution: Emotive

Head of Distribution & Analysis: Jamie Crick/Rhian Mason

Content Distribution Manager: Siobhan Parry

Talent Partnerships, Social Media & Public Relations: Lampoon Group

CEO: Josh White

Talent & Partnerships Manager: Millie Dawson

Social Account Director: Lauren Houghton

Public Relations Manager: Emily Simons

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