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Experiential
ATMA: BILLBOARD TASTERTop 6 this week
HOY BUE together with ATMA created "BILLBOARD TASTER" an interactive activation carried out in the main shopping malls of Argentina, which sought to collaborate in the early detection of COVID 19. What could be seen on the shopping malls’ screens seemed to be nothing more than a simple advertisement, but the truth is that, when approaching, the posters emanate the smell of the photo (freshly prepared toast, coffee, orange juice, etc.). The proposal was that if the person did not notice the smell, he/she should immediately contact the WhatsApp line of the National Ministry of Health.
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