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AFL: The True History Of Australia


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This week the AFL (Australian Football League) launches a campaign to mark the celebration of 150 years of Australian football. The campaign ‘tweaks’ the currently accepted view of Australian history, aptly called “The True History of Australia.” The campaign, created by George Patterson Y&R Melbourne, features the legendary Australian actor, Bill Hunter, who guides us through the story in a documentary style. “There have been a few decent attempts to pen the history of Australia – it’s a big story and we needed a big Australian to tell it, Bill Hunter. This idea was written with Bill in mind. Although Bill has not participated in advertising for decades, he is a passionate footy supporter and keen historian. We were thrilled when he said he wanted to be involved.” Ben Coulson ECD George Patterson Y&R Melbourne.
Credits Other credits

Animation: Animal Logic

Group Account Director: Mark Watkin

Client:

Colin McLeod AFL General Manager of Marketing, Communications and Public Affairs

Jane Ballantyne - AFL Brand Marketing Manager

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