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Bonds Youth: Mash


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The latest Bonds youth underwear collection is a clash of different colors, patterns and styles which led The Campaign Palace, Sydney to naming it 'Mash'. And in the spirit of the product, the 'Mash' was created from an eclectic mix of contrasting iconic dance moves. The dance is performed to Blondie’s 'Heart of Glass', covered in a range of styles.
You can do the Mash for yourself and upload it to the bonds site. If the public like you, your performance will be aired during a prime time TV ad break. So go here and strut your stuff:
bonds.com.au
Credits Other credits

TVC:

Creative Directors: Georgia Arnott and Jon Burden

Creative: Kirsty Gavin

Team Leader: Sasha Firth

Account Manager: Pam Lloyd

Producer: Meredyth Judd

Director: Alex Smith

Choreographer: Leah Howard

Production Company: Boomerang Productions

Producer: Celina Janjic

Editor: Jo Scot



ON-LINE:

Digital Creative Director: Nitin Mistry

Head of Digital Production: Nathan Anderson

Creative Directors: Georgia Arnott and Jon Burden

Team Leader: Sasha Firth

Account Manager: Pam Lloyd

Digital Producer: Meredyth Judd

Production company: Engine

Producer: Celia Nicholas

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