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Direct Marketing
Postobón: Bottled Masks
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While Colombia sought to reactivate its economy to avoid a much more visible enemy such as an economic collapse, Colombian workers, far from positions that allowed remote work, were forced again to leave the safety of their home to the uncertainty of the city.
The problem was while COVID-19 cases kept going up, so did personal protective equipment prices, with items such as face shields rising to average market prices around 20USD. The higher these prices went; the fewer families were able to afford them in a country with a 1.50 USD average household daily income. We found out most face shields in the market were made of plastic, just like our PET bottles. So in order to provide an accessible and immediate solution, we redesigned our average family-size bottles into a four-step design to upcycle our 9M bottles, already in the market, into low-cost face shields worth around 0.5 USD.
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