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Relate: The Joy of Later Life Sex

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Relationship charity, Relate has unveiled ‘Let’s Talk the Joy of Later Life Sex’, a new campaign championing sex and intimacy in our later years. The campaign saw renowned British photographer, Rankin, shoot five older couples and one woman in their most intimate settings and explores everything from long-term love to new adventures, tender intimacy to the more risque. The campaign features a wide range of older people, from Andrew and Mark who have been together for 31 years, to Chrissie, who has had a double mastectomy, and her partner Roger, to Daphne and Arthur who still hold hands when they walk. The cast are real people (not actors or models) of varying ethnicities, sizes, shapes and sexualities, with the aim of showing that we can all feel empowered to think and talk about sex and intimacy as we grow older. The pro bono ‘Let’s Talk the Joy of Later Life Sex’ campaign was conceived by advertising and marketing agency, Ogilvy, in response to a lack of older generational intimacy in advertising. Featuring a hero 30” film and eight print executions, the creative will be appearing nationwide from today across DOOH, press and digital. All media for the campaign has been donated and has an approximate value of £250k. Interviews with all cast members will also feature on Relate’s owned channels at launch.
Credits Other credits

Head of Marketing: Jane Douglas

Director of Communications & Engagement: Sarah Milsom

Media & Communications Manager: Sarah Osmik

Client Partner: Katharine Easteal

Client Partner Ogilvy PR: Rachael Coomber-Nolan

Business Director Ogilvy PR: DK Cheung

Group Programme Director: Sophie Rhys Evans

Designer*: Luke Ridgway

Art Buyers: Lesley Scott / Jodie Woodhouse-Ward

Media agency: Mediacom, also with thanks to JCD and Clear Channel

Media planners: Daniel Wood, Managing Partner and Adam Crow, Partner

Editor: Fabio Liguori

Post-Producer: Leo Thornborough

Intimacy Coach: Ita O’Brien

Post Production: Hogarth / GPS

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