Hyundai Tucson: Behind the Questions

Questions are the key to making things great which is why Hyundai questioned everything while making the bold changes that inspired the all-new 2022 Hyundai Tucson. Hyundai is tapping into this mindset with its creative marketing campaign “Question Everything” to question conventional wisdom that leads to the biggest breakthroughs, especially in a year like 2021 that is welcoming new beginnings. This campaign features a star-studded TV commercial with Mindy Kaling, Jason Bateman, Becky G., Giada De Laurentiis, Kawhi Leonard, and Nate Berkus, and innovative social media and digital executions that share some of life’s most unusual and burning questions in a clever way.