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TV

Gillette: Deion’s Draft Night

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Gillette is throwing it back to 1989 and paying homage to NFL legend Deion Sanders. In this iconic football moment, he showed the world what confidence looks like, the epitome of his motto “Look Good, Game Good.” The new spot, dubbed “Deion’s Draft Night” reimagines his own NFL Draft Night with a modern twist. In this recreation, “Mr. Prime Time” preps for the moment while reminding fans what it takes to look good and feel great. This is the first spot in Gillette’s 21/22 NFL season campaign featuring Deion along with current players. Deion Sanders played in the NFL for 14 seasons and was inducted in the Pro-Football Hall of Fame. ESPN named him to the 100 Great Athletes of the Century in 1999.
Credits Other credits

Client: P&G Gillette

Vice President: John Claughton

Senior Brand Director: Karen Martin

Brand Director: Premal Amin

Senior Brand Manager: Peter Ries

BBIC Vice President: James Pooley

Integrated Production Director: Marco Zermeno

Communications Director: Julia Lafeldt

Sports Marketing Manager: Mike Kastorf

Agency

Project Manager: Jacqueline Iriarte

EVP, Account Director: Brian Weston

SVP, Account Director: Daniella Linkus

VP, Account Director: Julie Ressler

Account Supervisor: Lindsay Auerbach

Account Executive: Allie Segel

Executive Strategy Director: Tony Lederer

Production Agency: Townhouse

Chief Production Officer: James McPherson

VP, Executive Integrated Producer: Bruce McDonald

Associate Integrated Producer: Lauren Wood

Business Affairs Manager: Vicky Giovanis

Music Producer: Kurt Steinke

Production House: Nice Shoes

Line Producer: Craig Fleming

Editor: Dan Suter

Prod Designer: Diana Abbatangelo

Deep Fake Artist: Chris Ume

Head of Production: Beth Fitzpatrick

Motion Graphics: Stefan Woronko & Sonia Bashash

Comms/PR Agency: Ketchum

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