Mars Wrigley UK has today released a new TV ad as part of its new mission to help the public get their Ding! back. As the UK looks ahead to a non-lockdown world, EXTRA has portrayed an exaggerated version of the post-lockdown mood, showcasing the lighter side of reality and the newfound energy the nation has, for what was previously their mundane day-to-day lives. Excitement and a thrill for a non-socially distanced life is shown in a series of scenarios, including the demise of virtual work meetings, kissing passionately in public and returning to the morning commute. Created with Energy BBDO, the ad is part of EXTRA’s Get Your Ding Back campaign, encouraging Brits across the nation to get their confidence back and enjoy a more energised 2021, following a tough 2020.
