TV ad: Entel: We-commerce

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The social outbreak registered in Chile at the end of 2019 had a great impact on the central and commercial sectors of the country's main cities, where demonstrations prevented small businesses from working normally, leaving them on the verge of bankruptcy. In this context, McCann Santiago and Entel, the main local telco, carried out an initiative called "We-commerce" for their Business division with the aim that the flow of customers at their sales rooms came to the rescue of the entrepreneurs and micro-entrepreneurs affected. How? Using the screens of the cell phones on display, which made possible to have 3 thousand promotional platforms where e-commerce catalogs or forms of contact with the stores near the branches and that needed demand were implemented. The idea was developed throughout Chile, taking advantage of the fact that the brand has an important presence with more than 120 stores, thus the small business reached 3 million people, which was even an important help during the start of the pandemic in 2020.