Rolling Stone Magazine: Rockin’ Mamas

From sleepless nights to days full of excesses: today’s real rock stars do not perform on stage, they put on a show every day in their homes. Mothers around the world are the true rock stars. Since the pandemic outbreak, these heroines have juggled hard work and distance learning, night feedings and endless video-calls, and much more. It takes a real badass to manage such a lifestyle. ‘Rockin’ Mamas’ is an international campaign born from this very insight. Created by VMLY&R Italy for Rolling Stone magazine, the integrated work launched on Rolling Stone Italy’s social channels before rolling out to global markets, including US and Brazil. The campaign celebrates these rock star mothers while raising awareness of the challenging situations mothers have been facing since early 2020. At the heart of the project, the 90’-second film — shot by award-winning director Ali Ali and produced by Movie Magic International and Good People — is a true rock ode dedicated to mothers globally. The film features real life mothers from different countries around the world, including the English singer DeeLayDee who gave her powerful voice to the project.