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Tourism Tasmania: The Call of the Off Season 2

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BMF's new campaign for Tourism Tasmania is an invitation to embrace winter, rather than escape it.
The Off Season celebrates the colder, darker months, and everything weird and wonderful that comes with it.
Credits Other credits

Client: Tourism Tasmania

Chief Executive Officer: John Fitzgerald

Chief Marketing Officer: Emma Terry

Head of Brand and Content: Lindene Cleary

Brand Creative Manager: Jade Clark

Brand Project Officers: Tenille Daft and Felicity Williams

Agency Village

Creative Agency: BMF

Digital Creative Agency: Clemenger BBDO Sydney

Paid Media Agency: Initiative

Earned Media Agency: The Mint Partners

Performance Media Agency: Reprise

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