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Top 6: May 26th 2021
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Deutsche Telekom: Project Futureproof

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Top 6: May 26th 2021
Saatchi & Saatchi London is behind a new international campaign for Deutsche Telekom, to launch Project Futureproof and inspire and support young people in following their passions when it comes to choosing a career. At the core of the campaign is an optimistic short film that invites young people to choose utopia over dystopia and trust that their passion will support them. Created by Saatchi & Saatchi and directed by Somesuch’s Rollo Jackson, the film has a message of digital optimism hinting at the career opportunities that will naturally evolve from this generations’ current passions. Set in 2021, a series of sci-fi glitches offers a group of Gen Z a vision into the future, showing a glimpse into how they (and the world around them) have been changed by following their passions. The series of vignettes of the future harness a spirit of hope and possibility with a playful, but contemporary, nod to sci-fi. Backed by a version of Billie Eilish’s ‘My Future’, the superstar also cameos in the future world. The campaign will be featured across a range of Gen Z focused digital and social media channels including Instagram, YouTube, TikTok and Spotify. At the heart of Project Futureproof is a free-to-access digital tool that helps Gen Z to better understand their abilities and how these are connected to future career opportunities. It has been developed in collaboration with both Gen Z contributors and a diverse group of professional skills & employability experts. It aims to connect users to peer-to-peer inspiration & support. It has been supported by seven-time GRAMMY award winner Billie Eilish.
Credits Other credits

Agency

Chairwoman: Kate Stanners

Planner(s): Sam Wise – Head of Planning, Mathieu Abet – Planning Partner

Business Lead: Clare Shaw - International Client Services Director

Account Team: Terri Turner – Senior Account Director, Cali Fish – Account Manager

Designer(s): Talveer Uppal - Lead Conceptual Designer, Nicholas Pires - Senior Motion Designer, Emmet O’Shea - Designer, Sam Sheridan - Designer

Production

Service Company: Radioactive

Line Producer Radioactive: Dana Teslenko

Production Designer Radioactive: Vova Radlinkskiy

Audio Post Production

Sound House: Factory

Sound Designer: Dan Beckwith

Audio Producer: Beth Massey

Post Production

Film Post Production Main Film: ETC

Colourist: Luke Morrison

VFX Supervisor: Alex Snookes

CG Lead: Patrick Krafft

Producer: Oscar Wendt

BTS Photography

LA: Chantal Anderson

Kiev: Artem Nadyozhin

Exposure (media channels): Online & Social Media

Media

Mindshare Germany: Daniel Epailly - Managing Director / Global Client Lead

Mediacom Germany: Timur Goekler - Managing Partner Media Consulting

emetriq GmbH: Anne Wilhelms - Lead Account Manager

Pulse Advertising GmbH: Daniela Kühr - Campaign Manager, Jonas Wolf - Executive Director DACH

ArtistBrand Relationship Management: Thorsten König, Miracle Music

Talent

Talent: Billie Eilish

Management: Danny Rukasin, Laura Ramsay, Brandon Goodman (Best Friends Music)

Talent Creative Direction: Michelle An, Chelsea Dodson (Interscope Records)

Talent Hair: Benjamin Mohapi

Talent Makeup: Rob Rumsey

Talent Styling: Amanda Merten

Talent Styling Assistant: Carly Russ

Webapp

Partner: Publicis Sapient

Publicis Sapient Telco Industry: Stephan Ritter

Lead DACH: Alex von Gentzkow

Client Partner / Account Lead: Carsten Wogatzky

Strategy Lead: Adam Boyette

Visual Design Lead: Peter Smyczek

UX Lead: Herbert Baumberger

Technology Lead: Sarah Hoffmann

Program Management: Sebastian Jandrey

Delivery Lead: Henri Laux

Proxy Product Owner: Adam Hammad

Frontend Technology: Nagalakshmi J M

Backend Technology: Manish Alankala

Tech Infrastructure: Philipp Hammerschmidt

Testing: Seyda Sasmaz

Visual Design Support: Lawrence Pearson

Motion Graphic Design: Jennifer Carr

Copy Lead: The Content Engine

Illustrations: Cabeza Patata / Katie Menzies

PR

Agency: Proud Robinson + Partners

Business Lead / Partner: Lucy Boyd

Senior Account Director: Lara McWilliam

Account Manager: Cynthia Gilbertz

Strategist: Rebecca Ritchie

Client: Deutsche Telekom

Ulrich Klenke - Chief Brand Officer

Wolfgang Kampbartold - VP International Marketing Communications

Ayten Pekerman – Head of International Market Communication

Sonja Wessel - International Market Communication

Maren Ruddat - International Market Communication

Daniel Jaeger – Head of International Media

Ralf Luelsdorf – Head of International Music Marketing

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