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Samsung: LoaHDDing Circle


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One of the main reason for nerve-racking loading times and slow computers: Hard drives. In our campaign we make this connection tangible by combining loading icons with HDDs. Thanks to Samsung SSDs slow loading times and data transfers are a thing of the past.
Other credits

Lead-Agentur: Leo Burnett Deutschland GmbH

CCO: Andreas Pauli

Executive Creative Director: Benjamin Merkel

Creative Director: Thomas Koch

Head of Art: Thomas Koch

Senior Copywriter & Concept: Mario Loncar

Design & 3D Modeling: Benjamin Kleinert

Executive Client Partner: Christian Konzack

Client Partner: Martin Schürger

Junior Account Manager: Inga Girmann

Social Media Manager: Alina Michel

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