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France.TV: Taiko Tokyo
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To celebrate the 2020 Summer Olympics in Japan, France.TV and their agency, MullenLowe France, have launched an animated film to pay tribute to the country of the rising sun. MullenLowe France partnered with illustrator Stéphane Levallois, who was inspired by the masters of Japanese art, notably Hokusai, and his famous 'Wave'. The film shows a sumo wrestler roaming the Japanese countryside, using nature and the surrounding dreamlike landscapes to represent some of the disciplines contested at the Summer Olympics, including surfing, skateboarding, athletics and basketball, which the character tries throughout the spot. To finish, he is seen standing in the middle of a stadium after training, ready for the big competition.
Agency managers: Philippe Adenot, Charlie Bouchet Related
France.TV: Taiko Tokyo - Behing The Scenes
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