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Big Lots: BIGionaire
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Big Lots, a US retailer with 1400+ stores in 47 states, has launched the 'Be A BIGionaire'campaign after conducting extensive research about its consumers, why they shop at Big Lots over the competition and why they think the brand is special. The research found that the Big Lots customer loves to live big at home including celebrating every holiday to the extreme and outfitting their home with high-quality, on-trend furniture and décor that has exceptional value. The campaign stars Retta, an actor, author and producer best known for her role in the NBC Series Good Girls and Parks and Recreation. Retta is a real life Big Lots shopper, and Tombras felt she was the perfect BIGionaire to embody the brand. Put simply, she loves the thrill of the hunt and finding those treasures and deals at Big Lots every day.
Client: Big Lots Related |
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