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William Hill Betting: Return of Sport

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This TVC for William Hill directed by Michel + Nico, produced by Merman London is a fitting celebration of sport and the grand return we have all been waiting for. It celebrates the close bonds of friends and the shared passion they have for sport and gaming. It also recognises the return of people being able to share moments in an authentic and relatable way. The UK advert shows a series of vignettes of real friends enjoying life and sport and celebrates the unforgettable moments they share. It also features William Hill ambassadors Sir AP McCoy, Jermaine Jenas, Rio Ferdinand and Robbie Savage enjoying these fun moments with fans. The advert features a music track that transcends generations, nationalities and sport, the Neil Diamond written and composed ‘Sweet Caroline’.
Credits Other credits

Chief Brand Officer: Charlotte Emery

Head of Production: Bumble Davis

1st AD: Julian Richards

Production Designer: Joseph Bennett

Editor: Billy Mead @ Tenthree

Edit Producer: Rachel Goodger @ Tenthree

Post Production: Black Kite Studios

Post Producers: Tamara Mennell & Hannah Ruddleston

VFX Leads: Jack Stone & Dan Sanders

Design: Ivo Sousa

Shoot Supervisor: Tito Fernandes

Colourist: George K

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