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Heineken 0.0: Smart Working?

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Working from home has become so normal that we even forgot how not working from home is. This new way of working brought with it endless calls, zoom fatigue, hardship in separating work from life and unfortunately, new bad habits. Like consuming alcohol during work hours. Heineken's new campaign 'Smart Working?' reminds consumers to be careful about how and when they consume, and encourage people to never drink alcohol while working.
Agency: Le Pup / Publicis Italy
Credits Other credits

Creative Supervisor: Marie Poumeyrol

Senior Strategist: Margherita Tuvo

Head TV Production: Francesca Zazzera

Global Client Service Director: Eleni Charakleia

Account Director: Codruta Arbore

Account Supervisor: Letizia Cantu

Set designer: Luca Vitetta

Managing Director: Ada Bovini

Producer: Annalisa Bronzi

Editor: Fabrizio Squeo

Post Production Company, Color Grading, Sound Studio: Boomerang

Music: Sizzer


Sr. Director Global Heineken®: Bram Westenbrink

Direcor Global Communication Heineken®: Daniela Iebba

Director Global Digital Heineken®: Rob van Griensven

Global Digital Manager Heineken®: Laurens Griep

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