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BookHuman.Travel: Go Human. Book Human.


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In an era dominated by technology, humans will always win on experience. That’s why Internova Travel Group, one of the industry's largest travel services companies, today announced the launch of a new advertising campaign to remind consumers that choosing to book travel through humans may be the best travel decision they could ever make. Internova represents more than 62,000 travel advisors in over 6,000 company-owned and affiliated locations worldwide. Its 'Go Human. Book Human.' campaign showcases how relying on artificial intelligence to plan vacations can sometimes lead to disappointingly cookie-cutter outcomes. On the other hand, a trusted travel advisor can save the average do-it-yourselfer not only time but money while offering peace of mind. And, since travel advisors are human beings and not algorithms, clients can benefit from the personalised attention. They may even enjoy a few pleasant surprises now and then, from an upgrade to a premium cabin on a flight, to a welcome basket waiting for them and their family in their hotel room. The ‘Go Human. Book Human.’ campaign was designed to make people fall in love with the idea of booking travel with actual people versus doing it alone online. Internova tapped the creative minds at the advertising agency Broken Heart Love Affair to de-position technology with human care. The result is a provocative ‘Go Human. Book Human.’ creative platform that urges travellers to consider how computer programming and artificial intelligence could possibly plan vacations without the same sensory perception as human beings. Each spot closes with a call for consumers to ‘book human’ for their next travel experience.
Credits Other credits

Agency

Partners, Chief Creative Officers: Carlos Moreno, Denise Rossetto, Todd Mackie

Partner, Chief Strategy Officer: Jay Chaney

Partner, Chief Business Officer: Beverley Hammond

Designer: Rasna Jaswal

VP, Client Success: Cass Farry

Account Director: Naomi Olsen

Production

Post Producer: Nathan Dharamshi

Production Service Company: Gatehouse

Executive Producer: Beverley Wynn

Bidding Producer: Karin Tanchel

Edit House: Black Ginger

Editor: Jaco Rossouw

VFX: Black Ginger

Online: Eddie Addinall

Motion Graphics Designer: James Paznar, Super Duper

Audio House: OSO

Audio Engineer, Creative Director: Daenen Bramberger

BookHuman.Travel (Web-Based Service)

url: BookHuman.Travel

Client: Internova Travel Group (Brent Rivard / Angie Licea / Don Jones)

Creative Agency: Lifelong Crush

Technology + Development Partner: Array of Stars

Creative Directors: Spencer Dingle, Jordan Hamer, Mark Rozeluk

Copywriter: Sasha Downer

EVP, Managing Director: Caroline Kilgour

Account Director: Carlos Game

UX: Adam Slayer, Lauren Suh

UI: Jonathan Agomaa

Lead Developer: Bohdan Anderson

Digital PM: Leigh Lenchner

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