Sanlam: Be The Coach Throwback

Sanlam, South Africa’s most iconic financial services provider, sponsored the Loeries, Africa’s most prestigious advertising awards show. Part of the sponsorship objective was to inspire people in the creative community to plan for their financial future. To achieve that, we created Throwback Sketches: scamps of famous ads, that demonstrate that creatives are already the best planners. They just need to apply the same approach to planning for the financial future. The work ran in ad industry publications.