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Web Film
McCann Worldgroup: Jillian Bell Stars in Home Sweet HomeGoods
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HomeGoods has everything you could ever want to make a great home. Which made us wonder, “What would happen if someone actually did that?” The result was a short-form online comedy series in which Jillian Bell makes herself way too at home, at HomeGoods. “Home Sweet HomeGoods”, a six-part online content series directed by John Riggi (30 Rock, Modern Family, Unbreakable Kimmy Schmidt), features Jillian Bell in her new “home” at HomeGoods. Through the thrill of the finds around the store and a lovable cast of HomeGoods employees and customers, Jillian discovers joy, friendships and a lot about herself. The content series will be available starting Wednesday, June 23, 2021 on HomeGoods YouTube and Instagram channels. HomeGoods will support the series through Digital, Social, Public Relations, Email, and In-Store efforts, as well as integrations through Entertainment Tonight and Access Hollywood. Written through a collaboration between Director, John Riggi, Actress, Jillian Bell and Kristin Hensley and Jen Smedley, the content series was concepted by McCann New York and produced by Merman. Home Sweet HomeGoods is a new brand effort within the existing “Go Finding” campaign. With its unique, ever-changing high quality selection and incredible savings, HomeGoods inspires new ideas, incites a rush of adrenaline and is a shopping experience that is more satisfying than any other. Because HomeGoods isn’t just about the things you find, but the feeling of finding them, just like Jillian Bell does in the series.
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