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Web Film

IKEA Canada: Marisa's Story

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In honour of Pride, IKEA Canada has collaborated with designers active in the 2SLGBTQ+ community to create 'Love Seats,' a series of one-of-a-kind slipcovers inspired by the colours of different Pride flags, and the lived experiences from a wide spectrum of gender and sexual identities they represent. Throughout the Covid-19 pandemic, storytelling and personal connection have played an even more important role in bringing Canadians together. People are craving intimate, meaningful, and authentic stories that spark joy, make them think, or teach them something new. The Love Seats serve as a platform upon which members and allies of the 2SLGBTQ+ community can feel safe to share their love stories with the world—whether those stories are about self-love, romantic love, family love, chosen love, or community love. All ten Love Seat slipcovers were handcrafted by one of four designers active in the 2SLGBTQ+ community. With the Love Seats, IKEA Canada and its collaborators hope to honour the richness and diversity of the 2SLGBTQ+ community while igniting a national conversation about identity and representation. IKEA Canada also hopes the Love Seats inspire Canadians to feel more confident in opening up dialogues of their own.
Credits Other credits

Head of Art & Creative Director: Joel Holtby

Designer: Erin Struble

Strategist: Shereen Ladha

Chief Strategy Officer: Sean McDonald

Director Of Broadcast / Producer: Shelby Spigelman

Broadcast Producers: Spencer Houghton, Anna Tricinci

Director of Print Production: AJ Merrick

Production Artist: Shane Finigan

Behind-The-Scenes Videography: Bradley Golding

Photo Retoucher: Joe Bulawan / Shane Finigan

Post Production House: School Editing

Editor: Lauren Horn, Lynn Sheehy

Assistant Editor: Fiona Alvarez

Post Production Producer: Yumi Suyama

Transfer & On-Line: Emmett Maloney

Audio House: Grayson Matthews

Audio Director/ Engineer: Brian Bernard

Music Director: Rich Hamilton

Audio Producer: Nicholas Shaw

Date of First Appearance: June 24, 2021

Account Services:

Sarah Riedlinger, Group Account Director

Megan Christopher, Account Manager

Spencer Boyle, Account Intern

Catherine Blouin-Mainville, Account Director (FR)

Gabrielle Bergeron, Account Manager (FR)


Johanna Andren, Chief Marketing Officer

Claudia Mayne, Director of Brand Marketing

Jordan Sequeira, Marketing Communications Specialist

Vanessa Herz, Integrated Media Leader

Lisa Huie, Public Relations Leader

Kayla Gosselin, Online Content Specialist

Other Credits:

Loveseat Designers:

Bianca Daniela Nachtman

Madison Van Rijn

Ali Haider

Charlotte Carbone

Media: Carat

Karen Hrstic, VP - Group Account Director

Vanessa Coutinho, Associate Account Director

Faizal Shaikh, Account Supervisor

Monalyn Quelnat, Media Planner

Crystal Kim, Media Coordinator

CRM: Wunderman Thompson

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