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In anticipation of the BBC's coverage of the Tokyo Olympics 2020 across TV, radio and online, BBC Creative, the broadcaster's in-house creative agency, teamed up with Nexus Studios and Factory Fifteen to create a dynamic trail that magically reimagines the vibrant host city. In the trail, Tokyo has been taken over by the Olympics with street signs, shops, an arcade, Gashapon parlour, a sport fanatics' bedroom and a J-Pop music video all jam-packed with references to Olympic sports, athletes and even BBC presenters. Working with Japanese artist and designer Fantasista Utamaro, the team carefully weaved over 50 “eastereggs moments, made up of original and authentic artwork and animation, within the 60” trail, with viewers guaranteed to spot fresh details on every watch.
Credits
Other credits
Head of Planning: Mike Lean
Head of Production: James Wood
Junior Production Manager: Jess Fenton
Audio: Kate Dinsdale
Pictures: Sam Ratcliffe
Project Manager: Matt Totterdell
Planner: Sam Pavey
Head of Portfolio Marketing: James Parry
Marketing Manager: Liv Slack
Marketing Executive: Kate Plowright
Media Planner: Marc Jones
Media Planner: Sam Hartford
Composer: Kenji Kawai
Sound: Mark Hills @ Factory
Production
Shoot PM: Janine Carter
DP London: Tony Miller
Production Designer London: Sean Hogan
DP Tokyo: Christopher Nicholls
Tokyo Line Producer: Gaku Narita @ Indochina Productions
J-Pop Sequence:
Studio 2D Lead: Dylan White
2D Animators (J-Pop): Sylvain Magne, Sim Marriott, Chiara Sgatti
2D Clean Up: Duane Uba
3D Generalist: Nico Domerego
Additional 2D: Gareth Tredrea, Bethany Levy
Editor: David Slade
VFX: The Mill
Creative Director: Mike Chapman
VFX Supervisor: Fergal Hendrick
Executive Producer: Gemma Humphries
Producers: Elle Lockhart, Kirsty Ratcliffe, TarunMisra, Prithvi Poojari, Sourabh Dharampurikar, Vinay Puranik
Shoot Supervisor: Fergal Hendrick, Ben Blundell
2D Lead Artist: Fergal Hendrick
3D Lead Artist: Ben Blundell
2D Artists: Declan Andrews, Oscar Tornincasa, Rafael Vormittag, Laique Quraishi, Mohit Garg, Dilipan J
Adam Maynard, Richard Payne, Prajeesh E, Anuj Bhandari, Nikhil K M, AVV Suresh
3D Artists: Wesley Roblett, James Hansell, Paul Autric, Joao Pires, Thomas Craig, Vicky McIntyre, Andreas Graichen, Hannah Bahyan, Kate Gabrielova, Rachel Ward Katie Bates, Amit Das, Anil Sarki
Samarendra Lenka
Finish Artist: Holly McLean Jeanette Eiternes
Matte Painting: Tomáš Müller
Designers: David Neale
Motion Graphics: Freya Barnsley
Colourist: Alex Gregory
Colour Producer: Elle Lockhart
