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Top 6: July 14th 2021

McDonald's: Cheeseburger

Top 6: July 14th 2021
For this new campaign, McDonald's, with TBWAParis, is banking on the iconic nature of its products to announce upcoming restaurant openings. In line of the "No Logo" campaign, no logo, no brand signature, but products hidden in pixel art style accompanied by the sentence "Guess who's back". A new campaign, visible all over France, to announce the opening of a McDonald's restaurant and which proves that the brand's products are well and truly anchored in pop culture.
Credits Other credits

Brand Managers: José JACINTO, Benoît KOLB, Sandy ROUSSEAU

Agency Managers: Jonathan SEROG, Emmanuelle ESCALERE, Louis MAINBOURG

Strategic Planning: Basile VIAULT

Assistant Directeur Artistique: Richard GHANEM, Alexandra FREMIN

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