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Top 6: July 21st 2021

Channel 4 / Tokyo 2020 Paralympic Games: Super. Human.

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Top 6: July 21st 2021
Channel 4 today launches a major new advertising campaign for the Tokyo 2020 Paralympic Games - Super. Human. Made by Oscar-nominated cinematographer Bradford Young, Super. Human. explores the sacrifices made by Paralympians to pursue their dreams of being crowned Paralympic champions. Unlike previous iterations of the Superhumans campaigns, this new film focuses on the fragilities and day to day struggles facing elite athletes - putting the emphasis on 'human' over 'super'. Conceived by Channel 4's multi award-winning agency 4Creative, the film opens with Paralympian Kadeena Cox in a dream sequence facing the pressure of repeating her gold medal performances from Rio 2016. But a starting pistol shakes her out of the dream, and reality bites.
Credits Other credits

Head of Production: James Turnham / Miketta Lane

Designer: Sarah Jones

Production Manager: Will Breeden

Production Assistant: Sam Baker

CMO: Zaid Al-Qassab

Head of Marketing: Penny Brough, Nic Moran, Laura Ward-Smith, James Walker

Marketing Lead: Laura Woodcock

Victoria Cheng: Marketing Executive

Maya Padhya: Marketing Executive

Business Director: Jane English

Senior Planner: James Hamilton

Media Agency: OMD

Managing Director (Somesuch): Seth Wilson

Production Designer: Nathan Von Parker

Costume Designer: Jessica Fell

Hair & Make Up Artist: Natasha Lawes

Sound Recordist: Mike Palmer

Casting Director: Kharmel Cochrane

Athlete Casting: Shananne Lane and Louise Oliver

1st Assistant Director: Jez Oakley

Production Manager: Fatima Zaman

Directors Assistant: Saman Aminzadeh

Location Manager: Scout Productions

2nd Unit Director: Dan Emmerson

Camera Operator (2nd Unit): Fraser Rigg


Editor : Amanda James @ Final Cut

Asst Editor : Leah Burton/James Stubbs

Producer: Nikki Porter

MUSIC: Leland Music

Music Supervision & Production: Leland Music

Music Supervisors: Abi Leland, Toby Williams

Music Assistant: Letizia Pacchioni

Arranger / Producer: Guy Farley

Vocalist: Jay Prince

Backing vocalists: Lawrence Johnson, Travis Cole, Wayne Hernandez, Shaun Samonini

Drums: Chris Draper

Percussion: Dan Ellis

Bass: Nick Walsh

Piano: Ben Dawson

Banjo: Adam Goldsmith

Guitar: Jamie McCredie

Trumpet: Jay Phelps

Alto Sax: Jamie Talbot

Baritone Sax: Claire McInerney


Sound Design/Mix: James Utting and Anthony Moore

Audio Producer: Lucy Spong


VFX Supervisors: Sam Osborne, Bernardo Varela, Federico Vanone 2D LEAD: Leo Weston

2D TEAM: Ollie Ramsey, Bernardo Varela, Caroline Dalgato, Leandro Vazquez, Sarah Breakwell, Matt Jackson

3D TEAM: Guillaume Heussler, Jake Newton, Teodora Retegan, Zoe Sottiaux,

Sottiaux, James Mann

Colour Grading: Simone Grattarola

Producer: Sian Jenkins

EP: Tom Johnson


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