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Navy Federal Credit Union: Car Wash

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Navy Federal Credit Union (NFCU), launches a humorous new campaign this month with its military members and their families imagining what life would be like without the world's largest credit union with the promise, 'Our Members are the Mission.' The spots, created by MullenLowe US, begin with members casually talking about the benefits of Navy Federal Credit Union, from cash back to savings, auto loans and rewards. They all state, ‘I can’t imagine where I’d be without them.’ The mood quickly changes as the members watch in shock as dramatic scenes unfold in a world without Navy Federal Credit Union. In ‘Freeze,’ a member discovers she left her NFCU credit card at a restaurant and her friend takes her on an action movie-like car chase back to retrieve it before it is compromised. ‘Car Wash’ leaves a member and his friend in the middle of a carwash tunnel chaos without his car, getting sprayed, scrubbed and dried. ‘Game Console’ imagines buddies resorting to a halfhearted game of charades without their gaming system as entertainment. ‘Treehouse’ features kids playing in a DIY treehouse built by a couple who paid for it with their extra savings. Suddenly, the parents are taken aback as the kids are clinging to branches with loud squirrels and no treehouse.
Credits Other credits


Executive Director of Integrated Production: Lisa Setten

Director of Business Affairs: Kim Burns

Business Affairs Manager: Kayleigh Ristuben

Group Account Director: Emily Brooks

Account Director: Sara Vater

Account Supervisor: Abby Bornstein


Editorial: PS260

Editor: JJ Lask

Editor: Tyler Hurst

Executive Producer: Megan Dahlman

Assistant Editor: Ashley Ingbretson


Finishing: PS260

Finishing Producer: Natalie Raffaele

Flame Artist: Margaret Yang

Flame Assistant: Anthony Augusta


Colour Corrections: Company3

Artist: Tim Masick


Audio Post: SoundLounge NY

Mixer: Tom Jucarone

Producer: Lauren Mullen

Client: Navy Federal Credit Union

SVP, Marketing & Communications: Pam Piligian

VP Brand & Product Marketing: Joe Bock

Head of Creative Services & UX Development: Michelle Schoening

Brand & Product Marketing Manager: Caroline Currie

Assistant Manager – Brand & Product Marketing: Heather Jacobs

Assistant Manager – Social Media Marketing: Mario Alvez

Brand Marketing Strategist III: Mia Carosi

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