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Red Cross France: The Building

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The National Days is a week of collection organized everywhere in France at the same time, by the local units of the French Red Cross. As it represents 30% of the annual budget of every unit, it was very important to remind the meaning of these days.
If the Red Cross is famous for its national and international actions, intervening in global crisis', local actions are less known. With this campaign, we had to make it clear that when you give in your neighborhood, you help people in the neighborhood. The « building » is a 30 second travelling shot that literally tells the message: We act everywhere in the world, as below your windows.

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