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Unite Against COVID-19: Possibilities

With the COVID-19 vaccine now becoming available, it was time to shift the way Aotearoa thought about our individual and collective futures.

Instead of using fear tactics like seen overseas, the latest Unite against COVID-19 campaign from Wellington agency, Clemenger BBDO, focuses on showing all of Aotearoa the many positive things that getting the vaccine can unlock.

Nine artists from around Aotearoa were also tasked with illustrating the things they were looking forward to doing again, or for the first time.

Together they show a wide range of people and ‘possibilities’, to better reflect the things that matter to all of Aotearoa. These include being able to graduate with your classmates; grandparents being able to hold a new-born member of the family; planning weddings; spending time with your kaumatua and kuia at the marae; watching sport in full stadiums and even getting a haircut when you want.
Credits Other credits

Director of Social Marketing: Linda Major



New Zealand Government: Heather Peacock, Rachel Prince, Louisa Rimmer, John Walsh, Gemma Bevan, Madeleine Patel



Illustrators: Ant Sang, Jem Yoshioka, Māori Mermaid (Jessica Thompson Carr), Michel Mulipola, Miriama Grace-Smith, Ross Murray, Ruby Jones, Tai Nimo, Zak Waipara

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