Hyundai Tucson: Tomorrow wants its car back

Hyundai Australia’s new brand idea focuses on Hyundai’s world class innovation credentials. The campaign idea, “Tomorrow wants its car back” is based on the revolutionary all-new Tucson as a preview of Hyundai’s bold design and innovation led future, a car that looks so futuristic that it really shouldn’t be available in 2021. The campaign execution sees robots coming from the future to steal back what is rightfully theirs from 2021. The campaign was designed in phases that react to availability of the car. The robots were hidden in across all comms, then finally revealed in an epic film shot by Michael Spiccia of Scoundrel.