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Lunchables: Built to be Eaten
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Or at least that’s what we’d have you believe in the latest spot for Lunchables by Hobby's Oskar Bard which is the flagship of the new 'Built to be Eaten' campaign for Kraft-Heinz, created by the good people of Goodby Silverstein & Partners out of Los Angeles. The film is ultimately an ode to the imagination of kids: What they see in their mind's eye, when us adults just see what’s plainly in front of us. And in creating that world the sky is really the limit. The challenge is to come up with something that does justice to kids and what they can come up with. In this case a six meter tall trojan horse, in delectable building materials, on wheels, made of chicken poppers.
Production Designer : Pablo Tregebov Poza Related
Lunchables: Pretzel Horse
Goodby Silverstein & Partners 
Lunchables: Suspense
The Escape Pod, Chicago 
Devour: Pool Boy
Publicis Seattle 
Devour: Lunch Spank
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