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Whiskas: Purr More
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The WHISKAS brand wants to make cats and their parents happy through its new Purr More global brand campaign which launched today in Russia, with the rest of the world to follow. The first of its kind advertising campaign features a suite of films from Bafta-winning animator and director Nina Gantz and original cat music from National Symphony Cellist and 'Animal Composer' David Teie created especially for cats – but can also be enjoyed by their humans. The campaign comes to life through a strong social media strategy that targets cat parents in the main platforms. Created by AMV BBDO for the WHISKAS brand, each film takes us inside a cat’s imagination to better understand what happens when they purr. The scenarios were built from things cats love, such as cardboard boxes, wool, and laundry and each asset contains a unique brand mnemonic precisely designed to appeal to the felines. Teie’s work has been scientifically proven by the Journal of Feline Medicine to reduce cat’s stress levels.
Client name: Lyubov Chumikova, WHISKAS® Global Brand Director at Mars Related
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