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Google: Not Your Summer - Behind The Scenes of the Google Slides Experience


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Popular Irish Indie-Rock band the Academic and BBDO New York—the same ensemble behind 2017’s acclaimed ‘Live Looper’—have just pulled off one of the most innovative musical events to help launch the band’s latest EP. On July 15th, the Academic hosted the world’s first live animation music video via Google Slides, creating an interactive audio and visual experience for fans. Three exclusive performances featured the new single, ‘Not Your Summer.’ To share the experience further, The Academic have just launched a music video (an edited screen capture of the live performance), and a brand new behind-the-scenes video. Created by BBDO New York, Capitol Records, and Open The Portal animation studio, the musical experience was built out in real-time with a team of animators and all four band members themselves collaborating behind the scenes to create and delete slides every second. The resulting animation tells a visual story loosely based on the song’s lyrics about the isolation and internal conflict experienced by many last year.
Credits Other credits

Agency

SVP, Senior Creative Director, Live Animator: Bart Mol

SVP: Pol Hoenderboom

Co-Director, Senior Producer, Live Animator: Mike Woodall

Head of Content Operations: Andrew Osborne

Head of Digital Operations: James Young

EVP, Director of Content Production: Alex Gianni

Livestream Tech Director: Phillip Savage

Quality Assurance: Jimmy McGee

BBDO Studios

Supervising Producer: Jonathan Hsu

Senior Post Producer: Allie Kolb

Live Animator: Morgan Ammons

Live Animator: Alex Mirza

Live Animator: Kevin Bostic

Live Animator, Editor: Jason Kim

Editor: Alex Lubars

Bowstring Studios

Managing Producer for Live Stream Equipment Manager:

BTS

BTS Video: BBDO Studios

Director: Mike Woodall

Supervising Producer: Jonathan Hsu

Senior Post Producer: Allie Kolb

Editor: Jason Kim

The Academic

Lead Vocals, Guitar: Craig Fitzgerald

Guitar: Matthew Murtagh

Bass: Stephen Murtagh

Drums: Dean Gavin

Band Manager: Carl Brogan

Capitol Records

General Manager: Tom Paul

Product Manager: Alia Aldeghather

Open The Portal

Co-Director, Technical Director, Live Animator: Trever Stewart

Animation Director: David Braun

Executive Producer: Barrett Slagle

1st AD, Art Director: Xenia Balashov

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