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Apache Pizza: We Love Extra!
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Apache Pizza has repositioned as a brand and launched two new pizzas to better connect with a new generation of consumers who choose to live their true lives and to sate their hunger with great tasting pizza. The new ‘We Love Extra’ platform and campaign, which was created by In the Company of Huskies, launched this week with a 360 degree campaign across TV, VOD, digital and social media. It sets Apache Pizza apart, positioning the pizza chain as a brand that is generous by nature with a love for extra ingredients, extra innovation, extra value, extra flavour and people who like being ‘extra’ people. The campaign amplifies Apache Pizza’s ‘We Love Extra’ personality, positioning it as a brand that champions those who are comfortable in their own skin and who are comfortable with being true to themselves. This distinct personality and its vibrant new visual codes are brilliantly captured in a humorous TV advert that celebrates ‘extra’ people who are true to themselves and unafraid to live life on their terms. It encourages viewers to join Apache Pizza in paving their own way and in doing things the ‘extra’ away. The 30-second advert embraces individual expression, freedom and creativity, epitomised by an electric bike gang as they answer the call of the open road.
Agency: In the Company of Huskies Related
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