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Palo Alto Networks: We've Got Next


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Palo Alto Network, the global cybersecurity leader, announced their new global brand campaign called “We’ve Got Next.” Debuted on social platforms August 23 and launched on television globally August 26, the term “We’ve Got Next” responds to a critical need in cybersecurity at this moment: being ready for the next challenge, the next threat, and the next opportunity.
Partnering with a new league of dreamers, the campaign anthem feat. screenwriter, producer, and actor Lena Waithe, professional footballer Trent Alexander-Arnold, top drafted WNBA star Sabrina Ionescu, symphony conductor Gustavo Dudamel, and Formula E driver Robin Frijins. Each individual comes from different disciplines but understanding what it takes to tell the next story, push the boundaries, break the mold, and be true game-changers in their respective fields; sentiment and attitude Palo Alto Networks live and breathe every day.

Developed in partnership with creative agency TBWAChiatDay LA, the campaign marks the beginning of an exciting journey for the brand to rebuild cybersecurity for the coming decades and will be supported with robust social, digital, and traditional TV spots.
Credits Other credits

Palo Alto Networks



Nikesh Arora - CEO



Zeynep Inanoglu Ozdemir - Chief Marketing Officer

Kevin Dunbar - VP Brand / Demand

Aarti Mittal - Senior Director, Brand Strategy

JL Watkins - Manager of Global Video Operations



Aryn Pedowitz - Senior Corporate and Privacy Counsel



TBWAChiatDay Los Angeles



Erin Riley - CEO



Bruno Regalo - Head of Design

Kevin Reid - Designer



Guia Iacomin - Director of Content Production

Jack Cutler - Senior Producer

Jim Brattin - Producer

Jessie Glenn - Associate Producer

Max Watkins - Associate Producer



Dessiah Davis - Director of Traffic Operations

Martiza Castro - Traffic Manager

Robin Rossi - Director of Business Affairs

Annabel Turrado - Talent Payment Manager



John Hickman - Managing Director

Jonathan Handy - Associate Strategy Director

Laurelin Ontai - Associate Strategy Director

Alex Whitcomb - Managing Editor, Content Strategist



Omar Jensen - Business Lead

Brooke Troche - Business Director

Daisy Peralta - Operations Director

Brittni Ortega - Account Executive



Endeavor



Mike Lewinsky - SVP

Brent Mullins - Senior Director

Chad Mancini - SVP

Patrick Pierce - SVP

Mahan Chitgari - Account Executive



Production: Arts and Sciences



Emile Rafael - Director

Issac Bauman - DOP

Mal Ward - Managing Director

John Benson - Executive Producer

Pat Harris - Producer



Post: UPP



Jan Valter - Lead Producer

Magdalena Halamová - Production Supervisor

Mário Dubec - VFX Lead



Editorial: MSE & Union Editorial



MSE:

Patric Ryan - Editor

SJ O'Mara - Head of Production



Union:

Dani DuHadway - Producer

David Frost - Producer

Brian Leong - Assistant Editor



Color: MPC

Peter Oppersdorff - Colorist

Leianna Campbell - Color EP



Mix: Barking Owl



Matt Keith - Mixer

Brad Beasley - Assistant Mixer

KC Dossett - Senior Producer



Rascal Post - Sound Designer

Neil Johnson - Sound Designer



Music Composer: Benjamin Gordon

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