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MyTutor: You Never Stop Worrying
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MyTutor today announced the launch of its latest campaign ‘You Never Stop Worrying’ featuring creative production by Joint and media planning and buying by Goodstuff. MyTutor is the UKs most trusted online tutoring platform, where parents and students can get live expert help in any subject, at any level, from hand-picked tutors. MyTutor has ambitions to be a parent’s first thought when deciding how to support their child’s education. The brief was to get parents of teenagers to sign up to MyTutor by showing them that MyTutor's 'near peer' online tuition engages their children and makes their confidence soar. You Never Stop Worrying, directed by Jake Scott, will run across TV and Radio from today and is My Tutor’s debut campaign having appointed the agencies earlier this year following a competitive pitch. The initial campaign is worth over £2m combined creative and media. The campaign has an empathetic tone as it aims to reassure parents that while they know they will never stop worrying, MyTutor can help them worry just a little bit less.
Brand: MyTutor |
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