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Web Film

Whiskas: Music Video For Cats


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Directed by Daniel Stankler, this music video for 'Purr More' is part of Whiskas’ campaign aimed to appeal directly to cats. The track, which is also the backing to a TVC, uses music that is scientifically proven by the Journal of Feline Medicine to reduce the stress levels of cats. Produced by Strange Beast with agency AMV BBDO, the video sees dreamlike and abstract 2D animation loops, animated by Dan Stankler, Matt Partridge and Alon Sivan. The film takes on the point of view of a cat’s imagination, with mesmerising collages full of feline favourites such as fish, mice and balls of yarn for all cats to enjoy. Sequences were specifically designed with cats in mind and uses colours such as, lilac and blue which are colours proven to react well with cats.
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