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Top 6: April 16th 2008
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ANTI DRINK DRIVING: 'Funeral Procession'

Top 6: April 16th 2008
The brief here was to persuade people not to drink and drive. The idea is a twist on the traditional layout of cars for sale in Auto Trader, and turns them all to face in the same direction - forming a funeral procession line behind a hearse, and reminding people of exactly what can happen if you do drink and drive.
Credits Other credits

Creatives: Darren Keff & Phillip Meyler, James Humphreys & Craig Hunt

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