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Top 6: April 9th 2008

Russian Bear Vodka: Real Men

Top 6: April 9th 2008
In line with the "Fun Side of Russia" campaign, we created a "propaganda" poster for Russian Bear that was placed on the walls facing bathroom mirrors in pubs and clubs. At first glance, the writing appeared to be in Cyrillic, but when looked at in the mirror, the letters reversed to read in plain English: Real Men Don't Drink and Drive
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Tariq Bailey

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