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Web Film/Experiential
Windstar Cruises: Windstar: Explainer
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As the fourth quarter holiday season approaches, travel and hospitality brands are gearing up. Despite the Variant, there is still a pent up demand for people to get out and about. Windstar Cruises, with its fleet of six upscale boutique yachts, is looking to capitalize on this demand. And it is doing so in a unique way. Beginning September 10, Windstar will be running a massive treasure hunt, offering an extraordinary Grand Prize, including a free exotic cruise to a fabled port of call. It’s Windsor's way to commemorate the return of cruising with fully vaccinated crews and guests. Called “The 180 Degrees From Ordinary Treasure Hunt,” the sweepstakes leverages Windstar’s point of difference versus other, larger and more traditional cruise lines, and invites players to go online and watch 11 short videos that will be hosted on Windstar’s social channels and the sweepstakes landing page. The videos, created by Windstar’s creative agency partner Episode Four, contain a number, letter or symbol that, when strung together, form a Google Plus code revealing the destination of the treasure. Once players crack the code, they are entered to win a cruise to retrieve the treasure -- ultimately discovering the extraordinary Grand Prize that awaits the winner. There are 180 mini-films in all, each one reflecting tiny details about the cruising experience and each one representing "1 degree from ordinary." The sweepstakes ends October 1.
Client: Windstar Cruises Related |
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