RSPB Legacy: Time Flies

Aardman has teamed up with third sector creative specialists Catsnake to develop a stunning watercolour style animated film that celebrates the work of the UK’s largest nature conservation charity, the RSPB. The beautiful 60 second animation ‘Time Flies’, which features the voice of Academy Award-winning actor Jim Broadbent, will air from 6th September on TV and online to coincide with Remember a Charity Week (6th-12th Sept). Catsnake’s brand research for the RSPB gleaned that the charity’s target audience have an inherent connection to the nature that surrounds them, and a profound appreciation of this connection’s importance to our collective future. Catsnake developed the ‘Time Flies’ creative to capture this feeling – using the central metaphor of a baby blue tit separated from its parents, before finding its way home, to illustrate that although we have become disconnected from the natural world over time, the RSPB is working tirelessly to help us rebuild this vital bond, so one day, people and nature can truly thrive together. Catsnake felt the most effective way to capture the beauty and majesty of nature, over hundreds of years, was through the medium of animation and the watercolour design was established to provoke feelings of nostalgia with the viewer – the hand-crafted aesthetic connecting beautifully with the organic nature of the story. Working collaboratively with director Bram Ttwheam and the team of expert artists at Aardman the stunning film was brought to life.