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Yamaha Music: Let's Make Waves
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Yamaha Music Europe has launched ‘Let’s Make Waves’, a major new campaign that brings its entire musical instrument and audio equipment range together for the first time. The campaign aims to shift perception of Yamaha Music from being known for one product category to being able to cater for all music lovers’ needs, no matter their passion, interest, or instrument of choice. At the heart of the 'Let's Make Waves' campaign is an energising brand film expressing how Yamaha gives everyone, regardless of age, background or experience, the tools to create, perform or listen to the music that connects us all. The campaign has been created by growth consultancy Zag who has been Yamaha Music Europe’s strategic and creative partner for the last four years. To communicate this in the campaign, Yamaha worked with Zag to create an uplifting and emotive film, portraying five music moments in which individuals from different backgrounds experience and create music in different ways. The film’s end reveals that all individuals, although physically apart, are connected through music. Dramatically filmed in one-shot with the world’s largest motion control robotic arm Motion Control Titan X in Elstree studios (George Lucas Stage 2), the film was directed by emerging talent Jamie Whitby with music by renowned composer Ash Hanif. The music is played on Yamaha instruments by talented Yamaha Artists at all levels of experience, including emerging artists such as professional jazz pianist Reuben James.
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