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Balenciaga / Fortnite: Balenciaga X Fortnite, 2

Envisioned by Publicis Luxe, the collaboration between Balenciaga and Fortnite led to the creation of a whole new metaverse fashion experience in the digital world. To promote uniqueness, authenticity and self-expression, Balenciaga and Fortnite decided to create their own digital fashion world. On September 20th, 2021, Fortnite players will be able to become fashion icons and share their looks with the whole world.
Inspired by authentic collections from the luxury fashion house Balenciaga, multiple items from the brand will be available to purchase directly in the video game. A new way for players to express themselves creatively and be bold in Balenciaga. In association with Content Factory by Prodigious and Studio AC3, Publicis Luxe focused on designing the content for the DOOH campaign, a 3D XXL animation displayed on giant billboards in London, New York, Tokyo and Seoul (billboards that will be integrated within the Fortnite game itself for the first time ever) to unveil the launch of the Balenciaga shop in Fortnite, to be revealed on September 20th.
Other credits

Matthieu Daversin : Project lead, Managing partner Publicis Luxe Guillaume Chevallier : Head of Innovation AdTech Publicis Media Caroline Letailleur : Head of Content Publicis Media

Antoine Clergeot : head of experiential Content Factory by Prodigious

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