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TV

Skoda: If I Had Known

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The idea: for anyone who has recently bought a car from a competitor and then realizes their mistake in not having chosen the ENYAQ iV, ŠKODA France wants to show some generosity and a lot of empathy... by simply offering them the possibility of trading it for an ENYAQ iV! To announce the contest, never-before-seen in the automotive sector, the brand is launching a 40 second film across its social networks (Facebook, Instagram, Twitter, LinkedIn and Snapchat). In line with the brand's quirky, offbeat comedies and its characteristic tone, the film follows the protagonist from laughter to tears as he realizes he’s made the wrong choice of automobile. All you have to do is use the #SiJavaisSu (#IfIHadKnown) filter on Instagram or Snapchat to enter a drawing for a chance to win the possibility to trade in their car for an ENYAQ iV. A filter that allows you to incorporate the ENYAQ iV in 3D into any environment, the ideal way to see what it would be like to own one. And so that as many people as possible get a chance, the operation is scheduled over a period of two weeks and the brand has astutely multiplied points of contact to include as many people as possible: social media, targeted digital, contextualized DOOH, influence... with content adapted to each medium depending on the objectives.
Credits Other credits

Client

Director of marketing : Antoine Weil

Marketing & Client Experience Manager : Marie-Charlotte Bosvieux

Advertising and Media Manager : Céline Hahn

Digital and Social Media Manager : Stéphanie Cantau

Social Media : Émilie Le mentec

Customer Experience & Data Performance Manager : Sébastien Toussaint

Agency

Co-founders : Jean-Patrick Chiquiar, Gilles Fichteberg and Jean-François Sacco

Motion designer : Yann Lesteven

Managing Director : Sacha Lacroix

Business Director : Romain Bruneau

Client Director : Maxime Persuy

Account Manager : Clara Bizet

Junior Account Manager : Elisa Berthouloux

Social Media Manager : Julie Gueulet

Head of production : Élodie Jonquille

Communications Director : Lauren Weber

Communications Manager : Manon Grebert and Anouck Vallez

PRODUCTION

Chief Operator : Julien Meurice

Production Director : Margaux Monneri

POST PRODUCTION : ROYAL POST

Post-Producer : Jonathan Trebois

Sound Studio : Schmooze

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