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Facebook Portal: Importance of Grandparents
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Ahead of Grandparents Day on October 3rd, Facebook Portal launches its latest UK campaign, highlighting the important connection between grandparents and their grandchildren, after uncovering the fact that nearly two million UK grandparents only see their grandkids once year. Grandparents Day is celebrated in many countries, but almost completely overlooked in the UK. So, kicking off today with an integrated media partnership with ITV, the campaign will highlight the problem that grandparents and grandchildren in the UK aren’t seeing enough of each other and showcase how Portal can bring these two generations together, to share real moments even when they’re miles apart and have meaningful conversations more often. The campaign will run across broadcast, social and digital channels in the lead up to Grandparents Day, through until mid-November. The spots, co-produced by Facebook and ITV, will feature talent from the channel including Ferne McCann, Ashley Banjo and their families, sharing how Portal keeps their kids and grandparents in touch. The spots will also encourage people to celebrate Grandparents Day with their families.
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