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Mamamia: Nobody Speaks To Me Like Mamamia
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Mamamia, the leading women's media brand and largest owned and operated podcast network in Australia, is launching a new brand platform aimed at further broadening its audience: 'Nobody Speaks To Me Like Mamamia.' Known by its audience for telling it like it is, giving voice to women's issues and perspectives which other media don't go near, or aren't candid enough to express, the new brand communication platform is built on an enduring truth. The Glue Society’s Alice Cogin and Millicent Malcolm have written and directed the campaign – in partnership with the all-female editorial team at Mamamia. And the result is deliberately provocative, eye-catching and stimulating – taking inspiration from some of the stories the brand has shone a light on.
Directing Collective: The Glue Society |
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