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Hasbro Gaming / Smyths Toys: Life's A Game
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Following their work on last year’s Christmas commercial for Smyths, Freefolk have created a lively and action-packed commercial for Hasbro Gaming and Smyths Toys. In the ad, directed by Freefolk’s Jason Watts for McCann Manchester, an animated character the size of a board game piece progresses through four game worlds: Guess Who, Monopoly, Hungry Hungry Hippos and Ka-Blab! With Jason also working as VFX supervisor on the project, Freefolk’s head of colour, Paul Harrison worked his magic on the grade with Laura Ricketts as VFX producer and CG supervisor Harin Harani. The project was three months in the making, with most of that time spent on animation. All of the comp work was created in Nuke and the VFX editing and management were in Nuke Studio, allowing the team to use dynamic timelines which can easily be updated as soon as a render has been completed. This makes it a simple streamlined process from start to finish. Updates were published to Ftrack on a daily basis so the whole team was kept in the loop.
VFX Supervisor: Jason Watts |
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