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Sprite: Gingerbread
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Sprite is ringing in the holiday season with a new holiday commercial celebrating Black families – both kith and kin. Directed by comedian Eric André, the 'Sprite Holiday Special' is a modern take on the old school holiday special with skits starring Black actors and improv artists. This is the first time André has directed a commercial, and the first time he’s worked with Sprite. Fans may remember that André shared his love for Sprite as he rollerbladed around NYC in a 2016 sketch for The Eric Andre Show, making it all the more exciting that he directed his first commercial with the brand. The campaign was created by W+K New York, and produced by Bullitt.
HEAD OF INTEGRATED PRODUCTION: Nick Setounski Related
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